Less than 10 mins
Off to the Pub! Thoughts from the bar after the MCA Pub Conference 2024
We love a good Pub, so of course we were going to attend this year’s Pub conference to hear what the leading people in the business had to say and contribute to the vision and strategies shaping the future of this market. True to what makes us tick, our key takeout’s from this event all centre on “people inspired experiences’ and because of this are applicable to across most of the hospitality sector, so even if you aren’t a pub landlord or operator keep reading.
Stand for Something
Whether it’s a discovery of the local brews, a premium service, the pub garden to end all pub gardens, or the best sausage rolls for miles – define what makes your pub uniquely different and special. Think of the ways you can better engage or attract the audience(s) you are targeting and what, specifically, you want your pub to be famous for. Then make it the best it can be.
A Genuine Community Hub
Integrity matters, in order to create an authentic, living and breathing pub experience. The fabric of ‘community’ is being fragmented, but humans are social animals, we want reasons to gather and great places to do so. Building meaningful links to local community and creating a programme of events oriented around and celebrating local life could enhance the pub experience now and into the future.
An All Day, All Year place to Be
It’s not too difficult now to serve coffee and pastries every bit as good as the high street icons, or independent cafes – create an ambience that suits a wide range of occasions and social groups, throughout the day, from the coffee morning gossip sessions through afternoon business chats to the great moments & life occasions throughout the year.
How Can We Help?
At I-AM, as designers and strategists of all kinds of hospitality experiences from cool QSRs to high-end dining places and hotels (and currently working in the pub sector) we constantly research lifestyle trends emerging from changing consumer values and motivations.
With our people inspired approach we can work with your team to research and understand the wants and need of abroad segment of target customers. We can then understand and plan their desires in to your experience model, adapting to different times and days of the week, this could be from food offerings to creating a Pub community app.
We believe pubs could now be more relevant and compelling than ever: True powerhouses of our ever-dynamic‘Experience Economy’. All they need to do is to get their ‘Experience Models’ right for the fullest catchment of potential customers.
