Less than 10 mins
2025 Life-Led Insights Report: Finding Kin-nection
In 2025, human behaviour will be influenced by a complex interplay of global and personal forces. Five critical drivers – The Planet, Politics, Economy, Health, and Technology – are redefining how we connect with each other, our environments, and ourselves.
These drivers are not merely external forces; they are the very parameters that will shape our reality. Our responses to these drivers will ultimately determine how we live, work, and interact throughout the year.
As we navigate this dynamic landscape, people will increasingly seek deeper, more meaningful connections. We will move beyond superficial interactions and embrace experiences that challenge our perspectives and unlock new avenues for genuine engagement.
This shift is encouraging individuals to prioritise what truly matters in their lives, moving from idealism and hedonism, towards grounded and authentic experiences.
Kin-nection: A New Era of Connection
We believe this year will be marked by the theme of Kin-nection. The idea of building kindred sensibilities, to enhance the relationship with yourself, others and the World around you. This concept emphasises:
- Personal Connections: Building stronger bonds with yourself, loved ones, communities, and causes that resonate deeply.
- Self-Discovery: Cultivating a deeper understanding of oneself, including mental, emotional, and physical well-being.
- Purpose and Intention: Finding common ground with others through shared interests and values, and choosing to prioritise that.
- Considered Connectivity: Seeking experiences that provide a sense of escapism, with compassion and intensity.
For Brands:
Our 2025 Insights Report offers valuable guidance for brands. By understanding these key drivers and the emerging theme of Kin-nection, brands can:
- Create experiences that allow depth of connection
- Provide unique moments that offer reasons to connect
- Engage a community of like-minded individuals
Download Now to unlock valuable insights into the forces shaping human behaviour in 2025.
