Bank Austria is investing over
€100 million in the new I-AM branch design. Our new-style branches combine innovative design and state-of-the-art technology.
Helmut Bernkopf Head of Commercial Banking, Bank Austria

UniCredit Bank Austria

Self-Service Design

Following the success of I-AM’s collaboration with UniCredit Bulbank on their ‘branch of the future’, I-AM were appointed to apply these principles when designing the bank branch concept. This work identified two key goals: to make branches more cost efficient and more appealing to a younger target market.

A User-Friendly Design

Preliminary research indicated that 44% of customers purely used self-service in branch, so making these processes more pleasant and    user-friendly was a high priority. I-AM’s research also highlighted that profitable advice services were often hidden away in branches. So strategies were devised to merge Bank Austria’s advice services with their self-service offer in order to improve the uptake of advice in branch.

The First Purely Self-Service Branch

The first purely self-service branch is open in the prestigious Stephansplatz, Vienna and requires no members of staff. Bank Austria is investing over EUR 100 million in the new I-AM branch design, technology and equipment at existing branches, and expansion throughout Austria. Helmut Bernkopf, Head of Commercial Banking at Bank Austria says “Our new-style branches combine innovative design and  state-of-the-art technology and form part of a comprehensive transformation process by which we are responding to changes in customer needs”.

 

 

What we did

Branch Format Strategy
Branch Concept
Interior Design
Signage & Wayfinding

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





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© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved