Since working with I-AM, B works is now the best performing branch in every product category across the whole CYBG network. Performance is also 300% better than the next best branch.

The new concept pilots broke records for performance upon opening and continue to trade above target.

From the outset this was a real partnership with the I-AM team and we always felt we were in safe hands. We were impressed and excited by their analysis, strategy and creative thinking at every stage of the journey.

We feel fortunate to be working with I-AM and proud of the first implementation, which has exceeded our expectations with record sales since the launch.

I-AM have created a brand experience that increases our appeal and challenges perceptions.

I-AM was the perfect partner to help us create a sophisticated and innovative brand experience, with flexible assets that could travel across Soft Republick’s ecosystem.

I-AM are absolutely amazing to work with, they embraced our high expectations and have blown them out of the water.

The role of the bank is changing and B Works revolutionises the in-store experience - It’s better than anything I’ve ever seen.

I chose to work with I-AM because they offered something different, a well thought out solution, beautifully executed.

The design of B Works was paramount – we needed to ensure it would be a space which would work for small businesses and consumers alike, I think we’ve achieved that in spades by working together with I-AM.

Since working with I-AM, HAZ like for like sales are up 30%

Working together with I-AM is a wonderful and enriching journey for us

I-AM are more than an agency. They became one of us in a very short space of time!

I-AM fully delivered against our brief and exceeded our expectations.

THE INSIGHT I-AM GAINED AND USED WAS INTEGRAL TO THE SUCCESSFUL CREATION OF BRANCH FORMATS WITHIN THE NETWORK TRANSFORMATION PROGRAM - GIVING US EXACTLY THE RESULTS WE WERE LOOKING FOR.

I-AM aren’t just getting the job done, you can feel the passion.

Since working with I-AM, like-for-like sales at East Street have increased by 75%

I-AM’s customer journey process helped us look at our business from a different perspective.

I-AM are genius brand design consultants, who we have consistently worked with over the past 12 years.

We did a lengthy international agency search and are delighted with the impact I-AM has had.

I-AM are well-organised, highly creative and truly an innovative company.

I-AM responded with a brilliant retail design solution for the changing needs of travelers and the new commercial landscape of the next decade.