We design People
Inspired Experiences
that create positive
change in people's lives

Since working with I-AM, B works is now the best performing branch in every product category across the whole CYBG network. Performance is also 300% better than the next best branch.
David Judic Head Of Retail Marketing, CYBG
The new concept pilots broke records for performance upon opening and continue to trade above target.
David Batchelor Creative Design Manager, KFC
From the outset this was a real partnership with the I-AM team and we always felt we were in safe hands. We were impressed and excited by their analysis, strategy and creative thinking at every stage of the journey.
Fiona Stewart Head of Marketing & PR, Hamptons International
We feel fortunate to be working with I-AM and proud of the first implementation, which has exceeded our expectations with record sales since the launch.
Sara Kristófersdóttir CCO of Center Hotels
I-AM have created a brand experience that increases our appeal and challenges perceptions.
Chris Holmes Chief Development Officer, KFC
I-AM was the perfect partner to help us create a sophisticated and innovative brand experience, with flexible assets that could travel across Soft Republick’s ecosystem.
Fernanda Costa Senior Global Brand Manager, Walls, Unilever
I-AM are absolutely amazing to work with, they embraced our high expectations and have blown them out of the water.
Wendy Nave Brand Identity Director, Enterprise
The role of the bank is changing and B Works revolutionises the in-store experience - It’s better than anything I’ve ever seen.
Helen Page Innovation and Marketing Director, B Group, CYBG
I chose to work with I-AM because they offered something different, a well thought out solution, beautifully executed.
Julian Metcalfe Joint Founding Partner, Itsu
The design of B Works was paramount – we needed to ensure it would be a space which would work for small businesses and consumers alike, I think we’ve achieved that in spades by working together with I-AM.
David Judic Head of Retail Marketing, B Group, CYBG
Since working with I-AM, HAZ like for like sales are up 30%
Zafer Cicek Co-Founder, HAZ Bar & Restaurant
Working together with I-AM is a wonderful and enriching journey for us
Tsvetanka Mintcheva Head of Global Banking Services, UniCredit Bulbank
I-AM are more than an agency. They became one of us in a very short space of time!
Çiğdem Çintuğlu Chief Digital Officer, Allianz
I-AM fully delivered against our brief and exceeded our expectations.
Riccardo Bellini Marketing Director, DIESEL
Cosmin Mosescu Senior Sales Manager, Raiffeisen BANK International
I-AM aren’t just getting the job done, you can feel the passion.
Ian Maskell Head of Brand, Unilever
Since working with I-AM, like-for-like sales at East Street have increased by 75%
David Fox Founder, East Street
I-AM’s customer journey process helped us look at our business from a different perspective.
Denis Verteletsky Chief Commercial Officer, MTI Shoes & Apparel
I-AM are genius brand design consultants, who we have consistently worked with over the past 12 years.
Jon Newey CEO, Domus
We did a lengthy international agency search and are delighted with the impact I-AM has had.
Hiren Bhanu Chairman, New India Bank
I-AM are well-organised, highly creative and truly an innovative company.
Husnu Erel Executive Vice President, Garanti
I-AM responded with a brilliant retail design solution for the changing needs of travelers and the new commercial landscape of the next decade.
Paul Neeson Head of Retail, Dublin Airport Authority