A thorough service design process provided us with the insight to create a space the brand envisioned. It also informed our strategy to curate a welcoming experience that specifically catered to people with low branch visit frequencies.

İş Mekan bank design was created with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture by creating a new İş Bank brand experience design and appearing unexpectedly amongst the historic buildings of the area.

The İş Mekan app is a true extension of the space and allows users to experience services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can even order coffee directly from the app. Following our user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of the journey; ensuring a smooth and efficient visit.

The app keeps users up to speed on a variety of events and courses and allows them to easily reserve their space. Because one of the app's goals is to promote foot fall, we used a visual language that conveys curiosity with components that generate a sense of urgency to get user excited about their next visit. Furthermore, for the display of the products featured in İş Mekan spaces, we developed a design language that inspires people to come to the store and try them out.