Mashreq Branch Design

A Centre for Banking Innovation

Expertise

Customer Journey Mapping

Brand Communication

Brand Application

Branded Experience and Interior Design
Digital Integration
Signage and Application

Pilot Sites and Roll-out

The challenge

To create a space that showcases the latest innovations in banking and personal finance.

To establish a dynamic space that serves as a hub for showcasing its cutting-edge banking and personal finance innovations. This initiative will involve creating an engaging environment where customers can experience firsthand the latest technological advancements in financial services. 
By offering a unique and immersive experience, Mashreq’s design seeks to educate and inspire customers, fostering a deeper understanding of and appreciation for its innovative solutions.

The big idea

A space that is open for corporate bank visitors, existing and next generation customers to explore new technologies and collaborate with the Mashreq team.

A Spotlight on Bank Design Excellence

We embarked on a design journey that reimagined the very essence of banking. Our goal was to seamlessly blend service-to-sale while upholding the utmost privacy during advisory interactions. Mashreq Bank's design philosophy integrates expert financial guidance with a secure and private ambiance, setting a new benchmark in the financial sector.

Harmonising Human and Digital Interaction

We've taken a bold step in harmonising human and digital interaction within an uncluttered and sleek design framework.
Our innovative approach bridges the gap between the physical and the digital, creating a seamless and elegant user experience. We've meticulously crafted a design language that effortlessly marries the human touch with digital efficiency.

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