I-AM created a family of elements that could be adapted and developed in each region.
Marketing Director Young Enterprise

Young Education Brand Identity & Brand Application

Young Enterprise is the UK’s largest business and enterprise education charity. Run by a network of 5,000 volunteers for 3,500 companies, Young Enterprise helps young people learn about business and the world of work, without leaving their classroom.

An Adaptable Identity

Young Enterprise is a UK-wide initiative that had little coherence between the different regions they operated in, I-AM created a brand identity that could be adapted and developed in each region including a new logo, tone of voice and brand colour scheme.

The new design is easily adaptable but also succeeds in making Young Enterprise look like a credible leading organisation.

What we did

Brand Identity
Brand Mark
Brand Application
Visual Language