Eat, sleep and drink Whitbread

Whitbread Brand Identity & Visual Language Refresh

Whitbread commissioned I-AM to refresh their logotype and brand identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an
ex-brewing reputation that still existed in some areas.

A Family Of Brands

Whitbread is not a customer facing company; rather, it is the bedrock foundation beneath a family of brands. As such,
I-AM identified two high priority target audiences: while it was important for Whitbread to be seen by those in the City as
a well-run and dynamic business it was also important for employees to view Whitbread as a place they could be proud
to spend their careers.

Brand Positioning

I-AM have positioned Whitbread as ‘the eat, sleep and drink company’ – both an indication of the activities of the business
and an expression of the commitment the employees have towards the company and its customers.

What we did

Brand Mark
Brand Identity
Brand Guidelines
Visual Language

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved