I-AM's work is highly creative.
Hasan Vatan CEO, Vatan

Vatan Retail Brand Strategy & Interior Design

Vatan are one of the largest and most forward-looking electronics retailers in Turkey. Vatan asked I-AM to create a niche retail format specifically focused on notebook computers.

An Innovative Lifestyle-Led Approach

I-AM developed a name, brand identity, physical environment
and retail experience for the new format. With an innovative lifestyle-led approach to the window displays, customers are drawn into a highly interactive environment with an intuitive product display. Knowledgeable staff, wearing I-AM designed uniforms, are on hand to help the customer find the perfect notebook for their needs.

Attracting New Customers

The initial test sites have proven a considerable success for Vatan, showing strong sales and attracting new customers. Consequently, I-AM have been commissioned to roll out the new format across 25 new sites in Turkey.

Vatan Notebook digital Customer Experience Design
What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design