Thomas Lyte Retail Brand Application & Interior Design

Thomas Lyte is a premium accessories brand that embodies ‘English contemporary luxury’. I-AM were enlisted to create a retail experience to epitomise and reflect the quality of the brand.

A Concept Based on Craftmanship and Luxury

I-AM set about expressing the concept of craftsmanship and luxury that lies at the heart of the brand’s values. This was achieved through the interior design focusing on every detail of the store’s furniture and interior decoration including silver salvers as part of the window presentation.

Representing the Thomas Lyte Personality

The Flagship store in the heart of Mayfair represents the tangible face of the Thomas Lyte personality, creating a suitable foil worthy of its crafted luxury products. The store represents a key stepping stone in the luxury retail brand’s strategy and from current results, is well placed for the future.