An industrial-themed pop-up
in Covent Garden

Sunday Times Style Retail Pop-Up Design

I-AM Beyond were commissioned by Sunday Times Style to promote their new weekly feature and online store, Hot List. All pieces featured in Hot List could be purchased in the online store thus bridging the gap between fashion journalism and retail.

An Industrial-Themed Pop-Up

To build awareness around this proposition, I-AM Beyond worked with Feix&Merlin Architects and Glassworks Studios to conceptualise and deliver an industrial-themed pop-up in St Martin’s Courtyard, Covent Garden in which shoppers could find the pieces featured in the magazine and online store. The store furniture, designed by Feix&Merlin, was formed from scaffolding and wooden planks, spelling out ‘Style Hot List’.

The pop-up was a great success, running for six months and gaining exposure in a range of key high-profile publications.

Photography by Simon Maxwell

What we did

Pop-up Store Design

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
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Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





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© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved