The pop-up stores looked
fabulous, better than we ever expected! As a company we are thrilled with the design.
Tricia Traynor Marketing Manager, McArthurGlen

Spirit of Fashion Retail Pop-Up Design & Events

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘Spirit of Fashion’ awards in collaboration with the Royal College of Art, championing emerging British Designers.

Pop-Up Store Strategy

I-AM Beyond generated a below-the-line strategy based around
a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients.

Delivering the Pop-Up Store Project

I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and managing staff, stock and sales. 
The team continue to work together on future campaign and pop-up concepts linked with the brand.

What we did

Brand Awareness
Blogger Outreach
Location Sourcing
Marketing Strategy
Event Management
Event Production
Pop-up Store Management
Retail Concept Design
Social Media Strategy
Social Media Implementation

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved