Simone Showroom Branding & Interior Design

We were delighted to work with Simone Arora, creative head of upholstery brand D’Décor, on her eponymously named furnishing store. Simone’s opened its doors in Mumbai in late September and offers an exciting new shopping destination.

A Store With Iconic Character

The store is located at the historic Amarchand Mansion in Colaba and is spread over two levels, covering 8,000 square feet and sells home décor that has been inspired by nature. The iconic address of the boutique adds to the character of the store. Previously owned by the commander-in-chief of the Eastern fleet and post-independence by Amarchand Kimji and Sons, the building was last renovated in 1904.

The store is a culmination of Simone’s passion and creativity to take design to a whole new level. Home to contemporary global styles, serene settings and eclectic home concepts, the designer aims at creating a serene space that is ought to make home decor shopping a delightful experience.

A New Design For The Simone Showroom

I-AM was brought in to create the new brand design of the interior spaces. Our work features earthy textures accentuated by metallic sheen, and it has already been featured in Vogue and Elle.

What we did

Interior design
Brand communications