Establishing Seven Dials as
a destination retail area

Seven Dials Retail Interior Design & Website Design

I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area.

I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them.

After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.

What we did

Pop-up Sourcing
Pop-up Management
Brand Identity
Brand Strategy
Collateral Design
Event Strategy
Event Production
Marketing Strategy
Retail Mix
Website Design

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