Seven Dials Retail Pop-Up Interior Design & Events Strategy
I-AM Beyond worked with Shaftesbury to create a platform for both on- and off-schedule menswear designers during London Collections: Men. LCM is a development of the men’s day at London Fashion Week and emphasises both the creative and commercial importance of Britain’s brands and emerging talent.
Seven Dials Presents is a platform that offers designers a chance to bridge the gap between trade and consumer. The Seven Dials Presents pop-up store offers a retail space for designers to sell current and past seasons pieces, as well as a presentation and catwalk space to launch new collections.
As the focus was driving consumers to the area, Seven Dials Presents offered an ‘up to 50% off event’ as well as a late night shopping evening. Designers attended allowing customers to meet and ask designers first hand about their collections.