Seven Dials Presents
London Collections: Men

Seven Dials Retail Pop-Up Interior Design & Events Strategy

I-AM Beyond worked with Shaftesbury to create a platform for both on- and off-schedule menswear designers during London Collections: Men. LCM is a development of the men’s day at London Fashion Week and emphasises both the creative and commercial importance of Britain’s brands and emerging talent.

Seven Dials Presents is a platform that offers designers a chance to bridge the gap between trade and consumer. The Seven Dials Presents pop-up store offers a retail space for designers to sell current and past seasons pieces, as well as a presentation and catwalk space to launch new collections.

As the focus was driving consumers to the area, Seven Dials Presents offered an ‘up to 50% off event’ as well as a late night shopping evening. Designers attended allowing customers to meet and ask designers first hand about their collections.

What we did

Brand Strategy
Brand Identity
Pop-up Store Design
Events Strategy

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