We have exceeded our best-case scenario revenue projections – and we have people coming back every day!
Uberto Jasson Co-founder

Scarpetta Branding & Interior Design

Scarpetta’s fast-casual restaurant design concept offers fresh artisan pasta, with a menu emphasising natural ingredients and authentic flavours. The restaurant was born from a desire to offer an authentic, healthy and tasty lunchtime experience, “handmade by Italians”, to City workers.

Rituals Event Strategy

I-AM worked with the owners of Scarpetta to develop the brand and interior concept design, creating a space that is industrial, yet rustic – an apt juxtaposition of traditional and modern. Using the raw concrete shell as the base for the design, I-AM introduced a rich and varied palette including timber flooring, leather seating and exposed copper piping. These features add warmth and texture to the contrasting black and white tiles of the servery counter, which oozes the elegance and sophistication of the ultimate contemporary kitchen.

Other key design elements are the multiple traditional style fans, suspended from the ceiling, which add a sense of movement and energy to the bustling atmosphere of the restaurant. The eye is instantly drawn to traditional pastamaking tools, embedded on a feature wall and to the classic pasta-making machinery located behind the counter.

The result is a visually arresting space, evoking iconic Italian imagery where pasta takes centre-stage.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design
Web Site