An oasis of tranquillity amongst the hustle and bustle of the city

Rituals Pop-Up Event & Implementation

I-AM Beyond were asked to create a concept that would raise awareness for the Rituals brand in the market. I-AM Beyond designed, planned and managed the Rituals ‘Urban Oasis’ pop-up concept. The aim was to raise brand awareness for both the Rituals brand and also the ‘relax, energise, refresh’ campaign concept created by I-AM Beyond.

Rituals Event Strategy

I-AM Beyond created an events strategy for the duration of the Rituals pop-up that included yoga sessions, meditation classes and tai chi sessions. The location chosen for the pop-up was Broadgate Exchange Square, adjacent to the bustling London Liverpool Street Station. The scope of the work carried out by I-AM Beyond also included sourcing of all production elements and the design of specific campaign collateral including flyers, posters and schedules.

I-AM Beyond also instigated an additional press link-up Beauty Seen PR and Broadgate Estates that included website coverage on both their homepage and ‘what’s on’ sections, an e-shot sent out to 30,000 database contacts and a newsletter mention sent out to 7,000 key contacts and businesses within the estate area.

What we did

Location Sourcing
Events Strategy
Press Link-up
Campaign Collateral

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved