Nokia Event Strategy & Event Management

Having previously worked with Nokia on a number of projects, I-AM Beyond were asked to create and deliver the ultimate party for 2,500 VIP’s attending the Nokia World annual summit, an influencer event to launch the new Nokia Lumia. The event was themed as ‘a night of the senses’ through which unique, personal and innovative experiences could create maximum ‘talkability’ post-event.

Nokia World Party Branding

In two days I-AM Beyond completely transformed Debut, the 30,000 sq. ft. club underneath London Bridge, into a zoned interactive sensory experience with each room enlivening a different sense. I-AM Beyond brought on board Bompass & Parr to create a breathable gin & tonic vapour room, Hellicar & Lewis to provide 1,800 sound-reactive visuals, stage acts from La Clique and live performances from Ellie Goulding and award-winning beatboxer Beardyman.

The team received amazing feedback after the event with many of the guests declaring it was the best Nokia World party they’d ever attended.