A unique area of boutiques in the heart of London’s West End

Newburgh Quarter Destination Brand Identity & Retail Strategy

I-AM were given an open brief by Shaftesbury to build awareness and footfall to Newburgh Street, a unique area of boutiques in the heart of London’s West End, and its surrounding cobbled streets.

The Newburgh Quarter Retail Community

The team conducted several strategic workshops to identify the area’s true target market, which led to the creation of a new, ‘Newburgh Quarter’ brand to represent a unique and identifiable retail community of emerging fashion & lifestyle brands in Central London. 
Following name generation, we proceeded to develop a full brand identity, marketing collateral and a strategy for selecting prospective tenants for the area.
 Alongside these local efforts, the team devised a marketing strategy to build international awareness, specifically targeting New York.

We now continue to develop the brand identity, collateral, and give advice on the marketing strategy and retail/tenant mix for the area.

What we did

Brand Identity
Brand Application
Collateral Design
Event Production
Digital Marketing Strategy
International Awareness
Name Generation
Pop-up Management
Retail Management
Retail Mix

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved