Brand Strategy for New India Bank & Branch Interior Design
By working closely with an ambitious and willing board, we implemented a radical shake-up of the business. We touched upon every aspect of the bank’s workings and functionality in our brand strategy and branch interior design.
A Customer Focused Design
The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.
The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff.