NATIONWIDE

Designing the Nationwide Bank Branch & ATM Kiosk

Nationwide were keen to exploit the latest technologies to create a ‘barrier-less’ branch environment. This was led by I-AM’s research into developing trends for the role of the branch in a multi-channel environment, as well as analysis of evolving customer expectations.

Creating Elegant Interiors

These principles informed the creative direction for the spatial ‘body language’ of the project to create an elegant new look and feel to the interiors. Themes influenced by classic British motifs such as herringbone parquet, inspired an angled grid layout. This configuration allows the space to ‘serve, then sell’ by highlighting key facilities such as ATM and online banking modules on the way in, then presenting customers with sales prompts and campaign imagery that become visible as they turn to leave the branch.

Customer Focused Design

It’s now possible for customers to feel more in control of their branch encounter, whether face-to-face, through technology,
or a combination of both. Research carried out by Conquest, shows that the new branch design elicits positive responses from key customer groups and staff that directly resonate with Nationwide’s strategic objectives for the project.

What we did

Brand Application
Branch Experience
Interior Design
ATM Kiosk Design
In-branch Communications

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





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© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved