I-AM gave us a tailor-made brand story for our range of sports shoes of the future
Head of Marketing Mi Adidas

Mi Adidas Retail Branding & Interior Design

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas.

A Unique Brand Language

I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language.

A New Level of Engagement

With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

What we did

Brand Identity
Brand Application
Visual Language
Interior Design