Lutwyche Brand Communications Event Management

In January, we ventured into London Collections: Men for its sixth instalment with our luxury tailoring client Lutwyche for their first ever scheduled A/W 15 showcase.

Following a ‘dipping a toe in the water’ appearance for the brand at the same event in June 2014, I-AM was tasked with creating an experience that would honour the traditions and heritage of the brand but also introduce a twist of modernity and relevance for a more fashion-focused customer.

From curating the show’s content and general look and feel through to sourcing the venue, food and drink and live music the I-AM Brand Communications department was also responsible for attracting industry influencers to witness the event.

Utilising the assets we helped to create, which included a bespoke film and live narration from model-turned actor David Gant, the team also secured pre show coverage and exclusives as well as social noise during the event and media coverage following.