Creating Lumee with I-AM has ben a fantastic and highly creative journey filled with excitement and challenges. The result is a venue with deep character and soul that has met and exceeded our expectations .
Hamad Isa Director

Lumee Brand Identity & Interior Design

Lumee is a new exciting fast-casual grill restaurant with interior design by I-AM in close collaboration with the Al Abraaj Restaurant Group. The aim – to celebrate and embody the exotic spirit of the Middle East and buzzing street-food atmosphere.

A Traditional Design with Contemporary Style

Taking the fine traditions and heritage of the Middle-East, a contemporary style has been added to the mix to produce an exciting experience for diners and passers-by.

Inspired by the name Lumee – meaning lemon or lime – vivid yellow and green highlights bring a sharp contemporary accent to the design and contrast with the traditional themes and textures.

Wooden tables handcrafted by local artisans sit alongside contemporary chairs, whilst the ornate, colourful bazaar-inspired tiles add a decorative element to the simple, polished monolithic copper counter and modern lighting pendants. Faithful to the Middle Eastern meze-dining tradition, the seating has been designed to allow for a cozy, comfortable and sharing experience.

In addition to the dining offer, Lumee offers an amazing array of local products and produce; pickled lemon jars, harissa paste and other Deli staples, allowing for a spot of browsing as they spill out into the restaurant’s threshold and invite you in.

What we did

Name generation
Brand Identity
Brand Application
Interior Design

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