Resonating heritage,
tradition and craftsmanship

Ketel One Location Sourcing & Marketing Strategy

Ketel One, Diageo’s reserve Vodka brand, resonates heritage, tradition and craftsmanship. They approached I-AM Beyond to generate below-the-line brand awareness to elevate Ketel One to being ‘the most recommended vodka in the world’.

I-AM Beyond worked with Ketel One to identify a new target audience, the ‘Modern Craftsman’, and set about devising a strategy to connect with these key influencers and create global word-of-mouth recommendation for the brand. As part of the integrated marketing campaign I-AM Beyond delivered a series of simultaneous events, ‘The Ketel One Sessions’, held in four fashionable cocktail bars. I-AM Beyond selected the most influential venues, twinning them with a select group of London craftsmen – artsists, writers, designers and mixologists who embodied the Ketel One values and came with a pre-requisite sphere of influence.

The Ketel One Sessions have acted as a catalyst for a UK-specific influencer programme, building recommendation for the brand by word-of-mouth both on- and offline.

What we did

Collateral Design
Event Production
Influencer Programme
Location Sourcing
Location Sourcing
Marketing Strategy
Talent Sourcing
& Management

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





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© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved