JetKing Brand Identity & Brand Strategy
Jetking wanted to be more than just an education and training facility. They wanted to be known as an institute of knowledge, harnessing a culture of continuous learning and development in pursuit of a better life.
I-AM worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage.
Jetking are working with their franchisees to implement the new educational branding and visual language across their extensive network pan-India.