I get approached by dozens
of design agencies every month.
I chose I-AM because they
offered something different,
a well thought out solution, beautifully expressed.
Julian Metcalfe Joint Founding Partner, Itsu

Itsu Branding & Interior Design

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience.

Communicating the Itsu Brand Experience

I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete experience is delivered through a soft and warm aesthetic restaurant design to appeal equally to all five senses. The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.

What we did

Brand Identity
Brand Application
Interior Design
Packaging Design
Multi-sensory Consulting