Intertop Kids Retail Brand Strategy & Interior Design
As part a quick win strategy for MTI’s main brand, Intertop’s kids’ offer was relaunched by I-AM as a stand-alone entity.
I-AM designed a full brand identity and store concept for the new Intertop Kids. Elements of the Intertop colour palette are retained while introducing a quirky sense of fun with brighter colours.
These, along with a raft of other measures introduced at Intertop have seen performance increase by up to 25% across the full portfolio of stores.