I-AM created a concession that
was unique and bold and also strengthened our position within the beauty department.
Marketing Manager L'Oréal

Giorgio Armani Retail Branding & Interior Design

Giorgio Armani wanted to communicate the absolute essence of their brand in three-dimensional format in order to successfully compete in the unforgiving, ultra-competitive retail sector. I-AM were tasked with the interior design of concession retail formats, in a range of host locations, for Giorgio Armani’s cosmetics and fragrances.

Visual Elements and Design Language

Working closely with the team at L’Oréal, I-AM developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. I-AM visualised solutions
for each location, detailed these for construction and implemented them.

The work enabled Giorgio Armani to establish its position at the ‘prestige’ end of cosmetics and fragrance sector and to deliver strong sales performance. Through their simple yet distinctive design, the sites stand out among the confusion of department-store beauty halls.

What we did

Brand Strategy
Brand Application
Visual Language
Interior Design

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved