Since working with I-AM,
like-for-like sales at East Street have increased by 75%.
David Fox Founder, East Street

East Street Branding & Interior Design

I-AM were appointed to create a new brand identity, including a new name and logo, graphic elements and complete interior design for this London-based site.

East Street Brand Creation

East Street was created, and everything about the restaurant design was taken directly from the raw vibe of Southeast Asian street food and night markets. The long benches and abundant light boxes recreate the feeling of being in Vietnam or Thailand under a low glow of neon light, surrounded by the sights and sounds of the kitchen.

East street was nominated for Restaurant Of The Year at the 2011 Restaurant & Bar Awards.

What we did

Brand Identity
Name Generation
Brand Application
Interior Design