CP Hart Retail Branding & Interior Design

In the wake of expanding their network of UK showrooms
and developing their online presence, C.P. Hart commissioned
I-AM to develop their retail format strategy and showroom experience concept.

I-AM worked collaboratively with C.P. Hart’s senior management to define a sector-leading approach that consolidates their position as the high-end brand of choice for discerning customers and professionals.

Bathroom Showroom Design & Retail Strategy

Demonstrating how physical and digital retail are becoming increasingly integrated, I-AM created a digitally augmented environment that showcases C.P. Hart’s key collections in
a seamless, limitless ‘virtual showroom’. This new direction is being piloted at C.P. Hart’s Chelsea site.

C.P. Hart’s core value of ‘inspiration’ was conceptually translated by I-AM by commissioning Jason Bruges Design to create a dramatic multimedia art installation that celebrates the beauty
of flowing water. The overall result is a strong brand statement that supports C.P. Hart’s goal of being ‘the best luxury bathroom retailer’.