This launch is an exciting step forward in our showroom strategy and one which sees us develop an innovative new retail model.
Paul Rowland Managing Director, C.P. Hart

CP Hart Retail Branding & Interior Design

In the wake of expanding their network of UK showrooms
and developing their online presence, C.P. Hart commissioned
I-AM to develop their retail format strategy and showroom experience concept.

I-AM worked collaboratively with C.P. Hart’s senior management to define a sector-leading approach that consolidates their position as the high-end brand of choice for discerning customers and professionals.

Bathroom Showroom Design & Retail Strategy

Demonstrating how physical and digital retail are becoming increasingly integrated, I-AM created a digitally augmented environment that showcases C.P. Hart’s key collections in
a seamless, limitless ‘virtual showroom’. This new direction is being piloted at C.P. Hart’s Chelsea site.

C.P. Hart’s core value of ‘inspiration’ was conceptually translated by I-AM by commissioning Jason Bruges Design to create a dramatic multimedia art installation that celebrates the beauty
of flowing water. The overall result is a strong brand statement that supports C.P. Hart’s goal of being ‘the best luxury bathroom retailer’.

What we did

Brand Application
Retail Strategy
Graphic Design
Interior Design