Bridge Education Branding
The collaboration between HT Media and Apollo Group aimed to build an innovative, world-class, industry-oriented, higher education institution with a focus on business and management skills. I-AM were asked to create a new brand for Bridge School of Management which would stand out from the competition.
Brand Identity & Name Generation
I-AM undertook a name generation exercise; the name had to work on a ‘global’ level as well as in the Indian market. The name had to be based on the idea of career progression, moving forward and reaching a goal.
I-AM created a brand solution that included the wave emblem, representing movement and student progression, a contemporary and sophisticated colour palette, and a simple informative system for brand collateral.