The brand identity created by I-AM has given us a strong position within the Indian education sector.
Marketing Director Bridge School of Management

Bridge Education Branding

The collaboration between HT Media and Apollo Group aimed to build an innovative, world-class, industry-oriented, higher education institution with a focus on business and management skills. I-AM were asked to create a new brand for Bridge School of Management which would stand out from the competition.

Brand Identity & Name Generation

I-AM undertook a name generation exercise; the name had to work on a ‘global’ level as well as in the Indian market. The name had to be based on the idea of career progression, moving forward and reaching a goal.

I-AM created a brand solution that included the wave emblem, representing movement and student progression, a contemporary and sophisticated colour palette, and a simple informative system for brand collateral.

bridge branding design
bridge logo
What we did

Name Generation
Brand Identity
Brand Application
Brand Collateral

tttbridge branding design
bridge branding design
bridge branding design
bridge branding design