Identifying what sits at the heart of the AQ/AQ brand identity

AQAQ Retail Branding & Experiential Marketing

Fashion-forward label AQ/AQ (formerly Aqua by Aqua) aims to push the boundaries, producing wearable standout pieces. Each season AQ/AQ strives to create pioneering styles, forming a collection of unique pieces from jumpsuits to sculptural dresses and statement menswear. AQ/AQ approached I-AM Beyond to review their newly launched menswear offer as well as a full brand positioning review.

Defining The AQ/AQ Brand

I-AM Beyond worked with the AQ/AQ team to identify what sits at the heart of the AQ/AQ brand identity. This involved working together with the AQ/AQ team to define both the external factors affecting the brand such as competition, target consumers and insight as well as working to clarify the brand DNA across a series of workshops.

Now the brand essence has been defined, I-AM Beyond have worked with the AQ/AQ team in the ongoing brand community building and marketing activities including renaming activity, re-launch, guerilla campaigns and pop-up stores.

AQ/AQ experiential marketing
What we did

Brand Strategy
Brand Review
Pop-up Stores
Guerrilla Marketing

tttAQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing
AQ/AQ experiential marketing