We are delighted with the fabulous concepts by I-AM. Every time I go to the stores I remember I-AM and their amazing team!
Valeriia Tolochina Head of Marketing, MTI Group

Intertop Kids Retail Brand Strategy & Interior Design

As part  a quick win strategy for MTI’s main brand, Intertop’s  kids’ offer was relaunched by I-AM as a stand-alone entity.

I-AM designed a full brand identity and store concept for the new Intertop Kids. Elements of the Intertop colour palette are retained while introducing a quirky sense of fun with brighter colours.

These, along with a raft of other measures introduced at Intertop have seen performance increase by up to 25% across the full portfolio of stores.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design