I-AM to transform APS Bank branch network 21st July 2016
I-AM are delighted to announce a new Branch Transformation project with APS Bank in Malta. The ambition of the project is to modernise the branches and develop an in-branch experience that better meets and reflects the needs of customers. Kicking off the project with a series of workshops this week, the team looks forward to working closely with APS to deliver on an ambitious and exciting project brief.
Managing Director Jon Blakeney for I-AM Group said: “We are delighted to be here in Malta and working with APS. I really hope that we can bring our international experience to bear and create a new way of banking that encompasses everything that is great about APS. This project is not going to be about fancy gimmicks, we want to create a lasting legacy that will engage with customers by adapting to the way they want to live their lives”.
APS Bank CEO Marcel Cassar said: “This is an opportunity for us to give our customers an improved in-branch experience. Branches are still a high demand point of contact, which means they play an important role in the Bank’s retail business presence. We trust that this significant exercise over the coming years will take the quality of our customers’ interaction with the Bank to a whole new level.”