I-AM Shift - Winter 2018: Our latest trends report introduces research uncovering consumer attitudes around dining—both outside and inside of the home. Looking at the current tension and competition from brands, around how food is perceived as both fuel and ritual.

Welcome back to I-AM Shift, our interactive trends & insights portal that explores the trends set to shake up the future of the consumer landscape. Our Winter 2018 report reveals the trends set to transform the dining sector.

Driven by 2000 consumer interviews across the UK, I-AM Shift is here to guide you through the key trends that are changing the dining and eatery landscape and the emerging signals that are prompting developments in experience design.

Click here to access the portal