The Power of Persuasion
I-AM enjoyed playing host for the latest instalment of our very own Sessions event, which, this time around focused on ‘The Power of Persuasion’ and in particular the art of branding and decision making.
Presentations on the night came from Bloomberg Media Luxury Group Head, Samantha Thomson-Hutchins, I-AM’s very own Peter Champion and sports psychologist, magician and mind-reader Roberto Forzoni – who literally left guests with their mouths wide-open.
The evening began with cocktails and canapés from our trusty partners at 100 Hoxton, with guests, including industry leaders from the worlds of retail, food and hospitality, enjoying insightful presentations as well as some unnerving home-truths from the mind-blowing Forzoni.
To read more about the evening, download Peter Champion’s presentation on the right.
Register your interest for our next Sessions event by emailing [email protected]