I-AM took part in this year’s Efma workshops for the ‘Learning Expedition’ event, hosted at StudioB in Kensington.

Partnering with David Judic from CYBG and Jon Blakeney from I-AM, we presented our approach on working together to create the BWorks concept ‘Learn. Work. Bank’.

I-AM shared its approach to designing the BWorks branch in Manchester, from the branding to the customer journey and the experience design.