How I-AM Helped Oman Arab Bank Remodel the Bank Branch Experience

I-AM and OAB collaborated to re-invent the branch expression, which has seen an increase in efficiency and customer engagement, with the usage of self service up 38% along with staff reduction by 25%. During this presentation at the RBR Branch Transformation Conference, OAB representative Ibrahim Gailani and I-AM’s Creative Strategy Director Pete Champion introduced their strategy and share how they developed a bank branch, that was modular and scalable across a range of scenarios and sites.

The Key learnings of remodelling the bank branch experience based on I-AM’s work with Oman Arab Bank

1. Not Easy But Worth it: Belief, Advocacy & Determination must flow from the very top down, inspiring buy in from all

2. It Has To Be Done: Branch experience transformation in our digital age is essential not optional

3. Collaboration Is Everything: Maintain a common purpose, focus on the changing lifestyle needs of your audiences, and leverage the power of design

To find out more about this presentation, please get in touch with

For more about the work we did with OAB, see the full case study.