Experts Predict The Future of Bank Branding
At a recent industry conference, we were invited to talk about the future of bank branches, and how banks can best retain relevancy for their bricks and mortar assets. In a world where retail and service industries are increasingly being forced to balance the new demands of digital channels with their physical operations, banks are especially vulnerable. This is because more power is increasingly being put in the hands of consumers, bringing fresh relevancy to the old mantra “the customer is always right”.
We asked nine experts (including Jon Blakeney, our M.D.) working across the banking, public relations and marketing sectors what presents the biggest brand/PR challenge to the banking sector over the next five years. The responses were varied, but there was a broad consensus that banks need to balance restoring public trust in the wake of a financial crisis that still looms large , with the demands of an economy that is increasingly digital and customer led.