Pete Champion chaired the World Branch Transformation conference in Barcelona and will be discussing I-AM’s top tips for re-inventing the branch on the 7th June.
The retail branch remains the most lucrative channel for banks, however, we still see a significant percentage of branches that are designed primarily to offer a heavily transactional experience. Today’s rapidly evolving customer base are as digitally driven as they are experience driven. Customers expect more, and your branches can do more.
“The key to get a smart branch right, has to start with an understanding of the target customers. Fundamentally think about the physical touch-points in a whole new way; integrate tech that applies to peoples’ lifestyles.” – Pete Champion