BORING IS DEAD? I-AM TALKS OF THE FUTURE OF MASSTIGE
Is boring dead? Group Managing Directors Jon and Emre spoke recently at a conference in Turkey, arguing that brands need to rise above mediocrity in order to meet the expectations of increasingly savvy consumers.
Focusing on the rise of masstige – the impression of exclusivity in goods that are affordable for many people – they revealed 6 secrets for brands to succeed in this space:
- Focus on why not want
- Promote consistency across channels
- Emphasise moments of truth
- Continue to innovate and evolve
- Create emotional bonds through experience
Click the link to review the whole presentation and get in touch to speak to us about your brand experience.