Sedef graduated in Sociology at the Boğaziçi University, starting her professional career working at Capital Public Relations as a manager. She worked at Medina Turgul DDB advertising agency for four years to improve communication strategies.
Sedef then moved over to Turkcell in 1999 and gained experience across retail design, sale campaigns and customer experience points of sale – concepts which were applied countrywide.
Following this, Sedef then worked in telecommunication sales and on improving franchise structures at Smile before embarking on a four-year tenure, leading the transformation of sales points, applying architectural identity and UX projects at Avea as corporate marketing manager. Sedef has worked at I-AM for four years in customer oriented projects for brands across various sectors.