John has over 25 years of international branding and retail experience, working for both global and regional brands, he brings a vast amount of knowledge and expertise in the field of consumer branding and communications. He leads multi-disciplinary design teams in the realisation of brand stories, bringing them alive in both the digital and physical environment. He has been responsible for launching new brands and helping established their growth, driving customer loyalty and creating brand advocacy through strategic creative thinking. Over the last 15 years John has been predominately working in new and emerging markets, especially in Russia, CIS and more recently the Middle East, Asia and Latin America. John brings specific financial services sector experience having worked for more than 30 banks globally.