I-AM Shift Evening: Exploring The Future of Hospitality 4th December 2017

What an evening—for the launch of our latest I-AM Shift trends report we welcomed both clients and friends to an evening of insight hosted at citizenM Hotel Tower of London. We explored how the future of hospitality is changing, presenting our findings led by 500 consumer interviews across the UK, France and Germany.

Following the talk, I-AM Group Partner, Pete Champion, chaired a Q&A panel of industry experts; including representatives from W Hotels, House Hotels and citizenM.


Q: How do you think consumer expectations have changed over the last 10 years? 

“The notion of time is something that has changed for consumers. We have to respond to their needs within 60 seconds.” – Pauline Foucher, Director of Marketing at W Hotels

Q: What has changed in terms of the hotel model? 

“Space has become a luxury” says Juriana Spierenburg, Hotel Manager at citizenM Hotel Tower of London


Full report launching early December on www.i-amshift.com

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