Restaurant Interior Design and Branding
When it comes to dining options, consumers today are spoilt for choice. The variety and quality is seemingly endless, making it all the more important — and challenging — to perfectly combine everything you offer into a seamless, holistic experience. From your restaurant’s website to the frontage of your premises, from your staff’s attire to the branded interiors, right through to the menu design, food choices, and their presentation; to be exceptional, all these things, and everything in between, should be seamlessly entwined.
You’re passionate about food and driven by innovative ideas, and we’re experts at bringing that to life with award-winning restaurant designs. Nothing excites us more than working with a full spectrum of clients, from global market leaders looking to refresh their offer through rebranding to an enthusiastic start-up with a new concept. Whether you offer a traditional fine dining experience in the countryside or want to be a modern fast-food restaurant in the heart of London, we have the expertise to help you find and achieve the design inspiration that can make your ambition a commercial success.
Eating out or going for a drink might seem a bit of a mundane experience nowadays, but it’s still one that many of us take great pleasure in. It’s also a journey far more complex than simply tipping up at a restaurant and grabbing a seat. Everything needs to be considered; from your visual identity to your online and social media presence, not to mention the application of your brand across the physical environment of your restaurant. All with one thing in mind: creating a memorable experience for your customers to take away.
With our team of highly experienced restaurant designers, we can support you in developing a world-class, all-encompassing branding strategy. And with our expertise you can make it a reality! We use our knowledge in consumer trends and workshop insights to produce a relevant and sustainable concept for your business, allowing you to manage customer expectations and maintain your unique branding, even through the incremental changes that time may necessitate.
To create a winning restaurant branding strategy, we always begin with a collaborative review of the essence of your brand. This allows us to understand your vision and aspirations so that we can establish what you want to achieve and how we can tailor an actionable plan to suit you. This starts with defining who you are as a business, who your customers are as individuals, and what they are looking for in a dining experience. In identifying your target audience, your brand personality, and your vision for the business, we can fine-tune your strategy to be suitably adaptable to allow for progression and organic growth.
Once your brand strategy is set, we can then work through creative concepts with you to reach a brand design that has integrity and the flexibility to be applied holistically across your business landscape, from logo to website to interior design, instilling a strong sense of authentic identity that can evolve, develop, and change with the advancement of your business.
While it is the entirety of your restaurant branding that defines you in your customers’ eyes, the final line is when they step into your restaurant and have their dining experience. All the branding and marketing strategy that got them to you will have raised their expectations, but once they’re in, the physical experience needs to deliver. From the often overlooked exterior store design to the always unique restaurant bar, it’s the little details that provide a cohesive, fluid experience for your guests.
The ambience and layout of your restaurant is a crucial component in making your business a success, and it is through inspired interior architecture and design that you can ensure you don’t disappoint. Our interior designers factor in every aspect of the journey; from back of house needs, to the dining space, bathrooms, lounge areas, and restaurant bar wall design. It isn’t just about an aesthetic, it’s about the entirety of the experience, finely balancing function with form so that you can elevate your food offering and evoke an emotional bond with your customers to leave a lasting impression.
When we start an interior design project, and before we hit the design studio, we first sit down with you to storyboard the perfect encounter between your customer and the physical space your brand occupies. Our objective is to marry the experience you want to offer with the one your customers want to have. Our team of creative thinkers will be there every step of the way, from conception through to liaising during the build and completion to ensure that you are left with a brand experience that blows people away.
Our relationship doesn’t end when you sign off the design concepts, either. We can be with you throughout all stages of the build, right up to opening night and beyond. As your design partner we want to be there to help your restaurant grow and evolve. That means that as you expand, we can be there with a design that’s flexible and scalable for you to reach your business goals.
Your website is often the first opportunity you have to communicate with customers, allowing them to experience your brand, see what you offer, and hopefully make a table booking. And that is why having an effective, user-friendly website is an absolute necessity for a successful restaurant.
The quality design of your website — both aesthetically and practically — gives you an excellent shot at a first impression; it gives you the chance to define your brand and show your customers what you’re all about. By absorbing your brand, ethos, and messaging into all aspects of your restaurant website design you can deliver a harmonious experience for your customers as they move from the digital to the physical.
When we engage in a restaurant website design project we focus on the customer journey and user experience to find the best ways to adapt your new site to suit their needs, building something that is not only a feast for the eyes, but also easy and pleasant to use. Because if it’s easy for a user to find what they’re looking for (and where they find it is beautiful) the more likely you are to get the bookings you want.
Our tried and tested methodology involves starting out with various design concepts before working with you to refine our work until we arrive at a singular completed product that is the best choice for you. We’ll develop each page of your new website to maintain a balance of process and functionality with aesthetic and your brand concept, continuously testing and collaborating with you, to ensure seamless consistency. Our goal is to help you achieve a united digital and real-world offering.