Hackstons Retail Design

An Ultra-Premium Retail Experience

Expertise

Branded Environment and Interior Design
Brand Application

The challenge

Designing a retail experience for discerning wine & spirits enthusiasts.

This project challenged us to design a high-end retail experience in the heart of Knightsbridge, London, catering to the demands of ultra high-net-worth individuals. The goal was to create a truly bespoke customer experience, taking the most discerning customers, seeking a taste of excellence, on a journey of discovery.

The big idea

A premier destination for fine wines and luxury spirits.

An Exclusive Retail Space Designed to Strengthen Relationships with Elite Clients

Inspired by luxury fashion retailers across the world this immersive tasting & consultation experience is brought to life in a timeless and elegant way. The design aesthetic, inspired by the rugged highland landscape of Scotland, incorporates rugged stone table tops, deep timber wall panels, rich antique metals and warm amber glows throughout creating a sense of intimacy and luxury throughout.

The Three Zones of the Spirit Journey

The customer journey starts with a walk-in browsing area showcasing the entry-level product range of whisky and spirits, passing through the marble portal to the premium range where clients are invited to sample and consult with the Hackstons experts. The experience culminates in the exclusive tasting room for elite client tasting experiences, whilst the basement houses a micro-still, where investment portfolio clients are invited to enjoy unique drams bottled by Hackstons.

The Ultimate Degustation Room

The degustation room was designed to elevate personalised experiences for clients. The focus was on creating an intimate and inviting space that fosters a deep connection between the client and the Hackstons team. The emphasis is very much on the Hackstons team of experts to spend time with customers, to understand their particular likes and preferences and guide them through their purchases journey.

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