British Council Brand Design
A Language Experience for Young Learners
Expertise
Market and Competitor Insight
Customer Journey Mapping
Brand Identity
Brand Communication
Brand Environment and Application
Community Building
Design System Guardianship
Market and Competitor Insight
Customer Journey Mapping
Brand Identity Brand Communication
Brand Environment and Application
Community Building
Design System Guardianship
To create and develop a branding toolkit to enhance teaching locations for young learners globally.
We defined a modular set of assets and materials that are simple, flexible and cost effective to implement globally in different regions, by local teams.Whilst aimed primarily at young people learning English, the toolkit also works for mixed environments appealing to children, their parents and young adult learners.
To make sure that the British Council was perceived as being close to customers, accessible and welcoming to both children and parents.
School Brand Awareness Beyond Walls
With a clear vision from the very beginning, brand awareness in this school design was a top priority. The brand needed to be visible and reach out beyond the confines of the building. Spaces are often shared with partners so branding solutions needed to be creative, clearly communicating the key message ‘Learn English here with the British Council’.
Enhancing First Impressions in British Council's Brand Strategy
A warm and friendly welcome to the space and a great first impression for the children. This part of the journey needed to work harder as a multi-functional space, stimulating parent to parent and parent to teacher connections. Showcasing the work that happens in the classrooms as well as linking to the wider global community.
The Young Learner project is helping us make a step change in how we deliver a holistic British Council brand experience for our customers. Working with I-AM ensured it not only looks fantastic but is informed by a clear, insight-driven strategy for what we want our young learners and their parents to think, feel and do at every stage, from approaching our teaching centres to the welcome areas to the corridors and circulation spaces to the classrooms.
School Interior Design and Connecting Spaces
Corridors, playgrounds and even lockers should be engaging and fun for the children. These are not spaces to sell the product but an opportunity to incorporate playful learning opportunities, bringing blank areas to life.
Classroom Design
Learning spaces are not about brand promotion. They need to be flexible and fun but also calm so as not to distract from the quality of teaching. Particular attention was made to materials, colour, lighting and acoustics in order to create the right environment.
