I-AM create People Inspired Experiences. More than simply “understanding the target audience” all our creative work is driven by real customer insight. We have an in-house insights/trends capability that is central to the way we work. It ensures that we never lose sight of the customer’s wants and needs, right through the process, not just at the start of a project. We’re fascinated by people – how they think, act, react and buy - we believe that our “People Inspired” approach can help us design brand experiences that resonate with consumers on an more emotive level.