“The role of the bank is changing, and the reality is that more customers are choosing to bank digitally. We need to continually reimagine what we offer to customers across our channels to ensure we remain relevant – B Works revolutionises that in-store experience,” explained Helen Page, B’s Group Innovation and Marketing Director.

During workshops, I-AM asked how a bank might look if it were designed by a high street brand like Urban Outfitters. From that, the B Works concept emerged.

“It’s been an absolute pleasure to work alongside the team from CYBG. I think between us, we’ve created something very special for Manchester and in the long-term laid down a marker for the future of high street banking,” added Jon Blakeney, I-AM Group Managing Director.